BAKERY PRICING GUIDE
How much should I charge for a dozen cookies?
Calculate the full batch cost, including your time and packaging. Divide by one minus your target gross margin, then divide by batch yield and multiply by 12. The result is a cost-based starting quote, not a universal selling price.
Start with a real batch
Record each package price and amount used. Add mixing, baking, decorating, packing, and other order-specific time. For a small decorated-cookie batch, suppose $18 covers the entered ingredients, active labor, and one box. Count 18 cookies you can actually sell.
Convert batch price to a dozen
At a 25% target gross margin, the $18 batch needs an unrounded quote of $18 ÷ 0.75 = $24. With 18 sellable cookies, one dozen is 12 ÷ 18 of the batch: $24 × 12 ÷ 18 = $16.00. In the cookie calculator, enter the underlying ingredients and labor that add to $18 rather than typing $18 into packaging.
Check the yield sensitivity
If only 15 cookies from that same $18 batch are sellable, the whole-batch quote stays $24, but a dozen uses 12 ÷ 15 of it and becomes $19.20. Count broken or unsellable cookies before setting yield.
Allocate packaging to the actual order
One box for 24 cookies and two boxes for two separate dozens are different costs. Add the packaging for the order you are quoting, then read its per-dozen output.
Avoid a universal price claim
A decorated cookie, a plain cookie, and a delivered gift box do not share one cost or market price. Review local demand, delivery, tax, and fees before quoting a buyer.
Try the numbers from your own order
A worked example is only a starting point. Enter your actual package prices, recipe amounts, and time.
Open Cookie pricing calculatorContinue with a related question
Maintained by Bake Quote. See the calculation method and limitations. If you spot an error, use the contact page.